SINGAPORE: Singapore's leading media company MediaCorp is celebrating 50 years of broadcasting with year-long celebrations.
Highlights include special programmes on each channel that allow audiences to enjoy a new experience while viewing television content, via multi-platform, second screen and on-ground vehicles.
There will also be roadshows in May and a charity special in September.
The year-long jubilee will culminate in a grand variety countdown special on New Year's Eve.
CEO of MediaCorp Shaun Seow said: "Singapore television has come a long way from its pilot service 50 years ago. It transited to colour in the 1970s, and to the digital form we know it today - consumed as much on the TV set in the living room as on the go.
"Its content has also evolved, reflecting the mores of the times and telling the story of our nation building.
"As we celebrate this milestone anniversary, we want to thank all our viewers who've grown up with us, cried with us, laughed with us. We're also reaching out to a new generation of viewers who want to be engaged via social media.
"Whatever the form, we will strive to innovate and improve ourselves so that MediaCorp continues to be an integral part of the lives of Singaporeans."
- CNA/ck
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MediaCorp celebrates 50 years of television
